Pinkberry Branding & Design

A little Saturday inspiration, focusing on smart, incredibly well thought out branding, leveraged by smart, simple, clean design.

Always in search of white space, I came across branding company Ferro Concrete’s site: http://www.ferro-concrete.com/pinkberry and landed on Pinkberry. I am a monster fan of Yogen Fruz, so naturally I am drawn to Pinkberry and it’s gorgeous, clean design.

 

The overall branding for all aspects of this company are seamless and I have to share! Check it out!

Gorgeous use of colour and light

 

Clean, crisp store front

 

Clean, simple and beautiful web layout

 

Packaging to facilitate multiple yogurt purchases - BRILLIANT

 

The whimsical interior really pushes the 'experience' of Pinkberry to consumers

 

Good clean advertising

 

Holiday ads are right on mark

 

Super cute holiday cups

 

They’ve thought this whole Pinkberry experience so well through that even the under construction sites serve as means to advertise for future employees and draw in consumers immediately. Well done. Can Pinkberry move to Canada now?

 

Well thought out under construction store treatment.

 

 

*All images sourced from: http://www.ferro-concrete.com/pinkberry

 

 

 

 

 

 

 

 

 

 

 

Leave a Reply