THE ASK

Every year GM and all four of its brands: Chevrolet, Cadillac, Buick and GMC have a National contest where you can win a car and every year they need a new logo and theme to support it.

THE CHALLENGE

GM needed a sleek, educational and entertaining campaign that all it’s brands could get behind. The contest runs online on the GM website construct and also all year long large computer screens at the traveling Auto Show.

THE IDEA

Digital was full of people liking and loving stuff and it was still a relatively new concept so we ran with it and decided to make the contest simple. Love your favorite car and win it! Working closely with UX we created a simple, fun and education entry page that work seamlessly on multiple platforms.

Copywriter: Pearce Bannon   |   Creative Directors: John Alabaszowski & Jinnean Barnard