HANES came to us with an existing campaign that they wanted to leverage digitally. The thinking was around “falling in love” with the ComfortFlex Fit Bra. We created a series of cinemagraphs where the bra was prominent, but the moving pieces correspond with feelings of love.

We tied in Hanes’ AOR campaign messaging on a low production budget we were able to show women why they should break up with their current bras and show them why they will fall in love with the new Hanes Comfort Flex Bra.

HANES asked us for a quick, super low budget in house execution that would help tie their bra campaign to Valentine’s Day.

We thought these candies were a sweet idea. Plus, we could send packs of these custom candies with our messaging to influencer. In a heart-shaped with a ComfortFlex Fit bra, of course.

Copywriter: Cynthia Siegel   |   Creative Directors: John Heath