Core Flavors Series

THE ASK

Remind OREO fans of the core flavors that are available all year round.

THE CHALLENGE

Oreo fans were getting so excited about the trendy, temporary flavors—like Red Velvet—they began to lose interest in the core flavors. Oh, and all the sexy new flavors ate up the budget—BONUS CHALLENGE!

THE IDEA

As a brand, OREO is crafty. So we decided to remind fans of the wonder of core flavors with fun images and bite-sized videos made from paper craft. We teamed up with the talented photography duo Adrian & Gidi to make our Oreo paper dreams come to life.

Copywriter: Cynthia Siegel & Jessy Cole   |   Partnering Art Director: Kelsie Kauffman   |   Creative Directors: Dave Yanklevitz and Aaron Mosher