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Oreo Mini’s Football

THE ASK

To get people thinking about Oreo Minis and Mini Mints as a game time snack as the super bowl approaches.

THE CHALLENGE

Tons of people love football. And even more love Oreo. But when football fans plan their in-game eats, Oreo isn’t top of mind.

THE IDEA

We literally reposition Oreo Minis to look like all the finger food staples of any couch-gate party, thus shifting the way football fans see their game day food essentials.


Copywriter: Cynthia Siegel   |   Creative Directors: Dave Yanklevitz and Aaron Mosher


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