Pairs Perfectly Series

THE ASK

To establish new OREO Thins as the more sophisticated choice is the world of cookiedom.

THE CHALLENGE

OREO is notoriously playful and Thins needed to maintain a balance of sophistication and whimsy. Plus we needed to highlight some new, more adult, eating occasions.

THE IDEA

To highlight the more sophisticated snacking occasions and behaviors that best suit Thins, while showing off their delicate crispness.

Copywriter: Cynthia Siegel   |   Creative Directors: Dave Yanklevitz and Aaron Mosher

How To Series

THE ASK

To establish Thins as the adult, more sophisticated Oreo.

THE CHALLENGE

Breaking away from the rituals of twisting and dunking while staying OREO.

THE IDEA

With a new cookie come new rules. We created a series of etiquette messaging—with stills and cinemagraphs—to educate fans on the proper way to Thin.