Oscar Mayer Selects Natural
New Product gif series
To drive awareness of new Oscar Mayer Selects Naturals in an eye catching and delicious way.
The market is flooded with Natural cold cut products and Oscar Mayer is not known for having Natural products yet. We needed to create many assets on a tight budget to showcase a variety of ways to enjoy Selects Naturals in a relatable and real way.
We highlighted everyday eating occasions with our natural product messaging that would catch your eye in a simple, clean and tasty looking way as you scroll down your social feeds in a very “Oscar Mayer” way.
Copywriter: Cynthia Siegel & Erika Yost | Art Director: Caitlin Harsch | Creative Directors: Heather English