New Product gif series

THE ASK

To drive awareness of new Oscar Mayer Selects Naturals in an eye catching and delicious way.

THE CHALLENGE

The market is flooded with Natural cold cut products and Oscar Mayer is not known for having Natural products yet. We needed to create many assets on a tight budget to showcase a variety of ways to enjoy Selects Naturals in a relatable and real way.

THE IDEA

We highlighted everyday eating occasions with our natural product messaging that would catch your eye in a simple, clean and tasty looking way as you scroll down your social feeds in a very “Oscar Mayer” way.

Copywriter: Cynthia Siegel & Erika Yost   |   Art Director: Caitlin Harsch   |   Creative Directors: Heather English