Oreo Tiny Tasty World
Shift the consumer perspective of OREO.
Change how people see OREO cookies, without breaking the embossment or losing their Wonderfilled sentiment.
We took the ask to a very literal place, and actually created OREO worlds, wherein the cookies made up the landscape so fans would start seeing OREO everywhere.
Copywriter: Cynthia Siegel & Jessy Cole | Art Director: Kelsie Kauffman | Creative Directors: Dave Yanklevitz and Aaron Mosher