MountainBikers_TW

Oreo Tiny Tasty World

THE ASK

Shift the consumer perspective of OREO.

THE CHALLENGE

Change how people see OREO cookies, without breaking the embossment or losing their Wonderfilled sentiment.

THE IDEA

We took the ask to a very literal place, and actually created OREO worlds, wherein the cookies made up the landscape so fans would start seeing OREO everywhere.


Copywriter: Cynthia Siegel & Jessy Cole   |   Art Director: Kelsie Kauffman   |   Creative Directors: Dave Yanklevitz and Aaron Mosher


oreo_tinytastyworld_creme_peak_FB2
OREO_MAY_TTW_BEACH2_FB
ForkJump-TW2
oreo_tinytastyworld_shark_FB
Golf-FB2
05.17.15_IG_TTW_Beach
05.19.15_IG_TTW_Outerspace