THE ASK

To create a National awareness campaign for the YMCA.

THE CHALLENGE

Design and build a responsive website to host the commercial spot as well as create a place for additional information to live, without having to leave the video page.

THE IDEA

Working with developers and a UX team we created an animated, responsive site that uses stills from the commercial to unify the experience.

Copywriter: Gary Lennox  |  Senior Art Director: Matt Howe   |   Creative Director: Sean Davison